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Privacy Policy

Last updated on: 7/8/2026

1. Who are we?

The Belgian Chocolate Experience NV (TBCE) places great importance on the protection of your personal data and respects your privacy.

In this privacy policy, we explain what personal data we collect, why we process it, how we handle it, and what rights you have as a data subject.

TBCE is responsible for the processing of personal data collected through its activities, websites, reservation systems, and digital platforms, including Chocolate Nation and Octave.

Contact information:

The Belgian Chocolate Experience NV (TBCE)
Koningin Astridplein 7
2018 Antwerp
Belgium

Company number: BE0830.298.818

Email: info@chocolatenation.be
Phone: +32 3 207 08 08

2. What personal data do we process?

Depending on your relationship with TBCE, we process personal data as a visitor, customer, business contact, partner, supplier, job applicant, or participant in an activity.

This includes, among other things, the following data:

  • last name and first name;
  • address information;
  • email address;
  • phone number;
  • language preference;
  • company and billing information;
  • business and VAT number (if applicable);
  • reservation, ticket, and purchase details;
  • payment details (exclusively through secure payment partners);
  • communication via email, phone, or contact forms;
  • information you voluntarily provide in connection with a request, reservation, job application, or collaboration;
  • technical data such as IP address, browser type, device information, and usage data from our websites.

We collect only the personal data necessary for the purposes described in this privacy policy.

3. Why do we process your personal data?

We process personal data exclusively for legitimate and clearly defined purposes, including:

  • processing ticket purchases;
  • managing reservations;
  • organizing museum visits, workshops, and events;
  • customer service and communication;
  • responding to questions and requests for information;
  • billing and accounting;
  • fulfilling agreements;
  • complying with legal obligations;
  • ensuring the safety of visitors, employees, buildings, and systems;
  • improving our services;
  • statistical analysis and internal reporting;
  • sending newsletters, invitations, and other marketing communications, to the extent that you have given your consent or this is permitted by law.

4. On what legal basis do we process your data?

TBCE processes personal data only when there is a valid legal basis for doing so.

Depending on the situation, this is done on the basis of:

  • the performance of a contract;
  • a legal obligation;
  • a legitimate interest of TBCE;
  • your explicit consent.

If the processing is based on your consent, you may withdraw it at any time.

5. With whom do we share your personal data?

TBCE treats your personal data confidentially and never sells it to third parties.

To enable us to provide our services, personal data may be processed within various secure systems that TBCE uses for purposes including:

  • customer relationship management (CRM);
  • ticket sales and reservations;
  • visitor administration;
  • payment processing;
  • accounting;
  • customer service;
  • website management;
  • marketing and communications;
  • IT and cloud infrastructure.

For certain services, TBCE engages specialized external service providers. When these parties process personal data on behalf of TBCE, they do so exclusively on the basis of a data processing agreement or another appropriate contractual safeguard in accordance with the General Data Protection Regulation (GDPR). These parties may process your personal data solely within the scope of the agreed-upon services and in accordance with TBCE’s instructions.

In addition, personal data may be disclosed to authorized government agencies when TBCE is legally required to do so.

TBCE does not disclose your personal data to other third parties, unless you have given your prior consent or when this is permitted or required by law.

6. International Transfer

If personal data is processed outside the European Economic Area, this is done exclusively with appropriate safeguards in accordance with the General Data Protection Regulation (GDPR).

7. How long do we retain your data?

TBCE does not retain personal data longer than necessary for the purpose for which it was collected or for as long as required by law.

The retention period varies depending on the type of personal data, the nature of the service, and the applicable legal obligations.

Once the retention period has expired, personal data is deleted or anonymized.

8. Your Rights

You have the right to:

  • request access to your personal data;
  • have inaccurate personal data corrected;
  • have your personal data deleted when legally possible;
  • restrict the processing of your personal data;
  • object to certain processing activities;
  • withdraw your consent at any time;
  • to have your personal data transferred in accordance with the GDPR.

Would you like to exercise one of these rights?

Please contact us at:

info@chocolatenation.be

We will process your request within the timeframe prescribed by law.

9. Security of Your Personal Data

TBCE takes appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, alteration, or destruction.

Despite these measures, no system can guarantee absolute security.

10. Video Surveillance

To protect visitors, employees, buildings, and property, video surveillance may be in place at certain locations.

This video surveillance is conducted in accordance with applicable Belgian law.

11. Photo and Video Material

During museum visits, workshops, events, or other activities, photos and video recordings may be taken for communication, promotional, and archival purposes.

When visitors are clearly recognizable and featured prominently in the footage, this is done in compliance with applicable privacy laws.

Anyone who objects to the publication of recognizable visual material may report this to a staff member before or during their visit, or via info@chocolatenation.be.

12. Cookies

Our websites use cookies and similar technologies to improve the website’s functionality, collect statistics, and—with your consent—enable personalized content and marketing.

You can find more information about this in our separate Cookie Policy.

13. Links to Other Websites

Our websites may contain links to third-party websites.

TBCE is not responsible for the content, security, or privacy policies of these external websites.

We recommend that you always consult the privacy policy of the website in question.

14. Changes to This Privacy Policy

TBCE reserves the right to change this privacy policy at any time.

The most recent version is always available on our website. We recommend that you review this privacy policy regularly.

15. Questions or Complaints

Do you have questions about this privacy policy or the processing of your personal data?

Please contact us at info@chocolatenation.be. We’re happy to assist you.

If you believe that TBCE is not processing your personal data correctly and we are unable to reach a resolution together, you have the right to file a complaint with the competent supervisory authority:

Data Protection Authority (GBA)
Drukpersstraat 35
1000 Brussels
Belgium

Email: contact@apd-gba.be
Website: www.gegevensbeschermingsautoriteit.be

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